Baclaran shrine is not just a shrine where the warm affection of devotion is lavishly expressed by thousands of people. Baclaran is also a shrine of mission. In proclamations and liturgies, the shrine has stirred devotees to participate in programs for the poor, action for justice, peace and integrity of creation, care for the migrants, etc. Over the years, the shrine has established various social services and programs to respond to the diverse material and human needs of churchgoers and church volunteers.  Thus, the Baclaran phenomenon is not just the thousands of devotees that come to the shrine but also the missionary programs and direction which flows from the liturgical celebrations, novena devotion and proclamation in the shrine.